At Little Bird, your privacy is our top priority. Your privacy is at the core of the way we design and build the product you know and love so that you can fully trust them and focus on building meaningful connections. We appreciate that you trust us when you provide us with your information and do not take this lightly.
WE DO NOT COMPROMISE WITH YOUR PRIVACY.
We design all of our products and services with your privacy in mind. We involve experts from various fields, including legal, security, engineering, product design, and others, to ensure that no decision is taken without respect for your privacy.
WE STRIVE TO BE TRANSPARENT IN THE WAY WE PROCESS YOUR DATA.
As we use many of the same online services you do, we know that insufficient information and overly complicated language are common issues in privacy policies. We take the exact opposite approach; the Privacy Policy has been written in plain language as we want you to read our policies and understand our privacy policy.
WE WORK HARD TO KEEP YOUR INFORMATION SECURE.
We have teams dedicated to keeping your data safe and secure. We constantly update our security practices and invest in our security efforts to enhance the safety of your information.
Welcome to Little Bird’s Privacy Policy. Thank you for taking the time to read it. We appreciate that you trust us with your information, and we intend always to keep that trust. This starts with making sure you understand the information we collect, why we collect it, how it is used and your information choices.
This Policy describes our privacy practices in plain language, keeping legal and technical jargon to a minimum.
WHERE THIS PRIVACY POLICY APPLIES
This Privacy Policy applies to websites, apps, events and other services operated by LittleBird. For simplicity, we refer to all of these as our “services” in this Privacy Policy. To make it extra clear, we’ve added links to this Privacy Policy on all applicable services. Some services may require their own unique privacy policy.
INFORMATION WE COLLECT
As you can imagine, we wouldn’t be able to help you develop meaningful connections without information about you, such as basic data to create your profile and details on the type of people you’d like to meet. We also collect information generated as you use our services, for example, access logs and data from third parties, like when you access our services through a social media account. If you want additional info, we go into more detail below.
INFORMATION YOU GIVE US
You choose to give us certain information when using our services. This includes:
INFORMATION WE RECEIVE FROM OTHERS
In addition to the information you provide us directly, we receive information about you from others, including:
Other Users
Other users may provide information about you as they use our services. For instance, we may collect information about you from other users if they contact us regarding you or something that involves you.
CONTACTS
With Little Bird, when signing in, we require a telephone number; this is used and stored to set your account up.
Love Search: User contacts are NOT uploaded to our database. They are used as a search criteria to check if the number has been referenced. The app only accesses the contacts locally on the user’s phone. Users do not see other users contacts. There is no means through our intended functionality in which a user will share another individuals contact details.
Other Partners
We may receive info about you from our partners, for instance, when Little Bird accounts can be created through a partner’s websites (in which case they pass along registration information to us) or where Little Bird ads are published on a partner’s websites and platforms (in which case they may pass along details on a campaign’s success).
INFORMATION COLLECTED WHEN YOU USE OUR SERVICES
When you use our services, we collect information about which features you’ve used, how you’ve used them and the devices you use to access our services. See below for more details:
We collect information about your activity on our services, for instance, how you use them (e.g., features you’ve been using, searches, clicks and pages which have been shown to you, referring webpage address, advertising that you click on) and how you interact with other users (e.g., users you connect and interact with, number of messages you send and receive).
We collect information from and about the device(s) you use to access our services, including:
Other Information with your consent
If you give us permission, we can collect your precise geolocation (latitude and longitude) through various means, depending on the service and device you’re using, including GPS, Bluetooth or WiFi connections. The collection of your geolocation may occur in the background even when you aren’t using the services if the permission you gave us expressly permits such collection. If you decline permission for us to collect your geolocation, we will not collect it.
Similarly, we may collect your photos and videos (for instance, if you want to publish an image, video or streaming on the services).
We use and may allow others to use cookies and similar technologies (e.g., web beacons, pixels) to recognize you and/or your device(s). You may read our Cookie Policy for more information on why we use them (such as authenticating you, remembering your preferences and settings, analysing site traffic and trends, delivering and measuring the effectiveness of advertising campaigns, allowing you to use social features) and how you can better control their use, through your browser settings and other tools.
Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) have a “Do Not Track” (“DNT”) feature that tells a website that a user does not want to have their online activity tracked. If a website that responds to a DNT signal receives a DNT signal, the browser can block that website from collecting certain information about the browser’s user. Not all browsers offer a DNT option, and DNT signals are not yet uniform. For this reason, many businesses, including Little Bird, do not currently respond to DNT signals.
HOW WE USE INFORMATION
The main reason we use your information is to deliver and improve our services. Additionally, we use your information to help keep you safe and provide you with advertising that may be of interest to you.
Read on for a more detailed explanation of the various reasons we use your information, together with practical examples.
To administer your account and provide our services to you
To help you connect with other users.
To serve you relevant offers and ads
To improve our services and develop new ones.
To prevent, detect and fight fraud or other illegal or unauthorized activities.
To ensure legal compliance.
To process your information as described above, we rely on the following legal bases:
HOW WE SHARE INFORMATION
Since our goal is to help you make meaningful connections, the main sharing of users’ information is, of course, with other users.
We also share some users’ information with service providers and partners who assist us in operating the services, with other Match Group companies and, in some cases, legal authorities.
Read on for more details about how your information is shared with others.
With Other Users
You share information with other users when you voluntarily disclose information on the service (including your public profile). Please be careful with your information and make sure that the content you share is information that you’re comfortable with being publicly viewable since neither you nor we can control what others do with your information once you share it.
With our service providers and partners
We use third parties to help us operate and improve our services.
These third parties assist us with various tasks, including data hosting and maintenance, analytics, customer care, marketing, advertising, payment processing and security operations.
We may also share information with partners who distribute and assist us in advertising our services. For instance, we may share limited information on you in hashed, non-human readable form to advertising partners.
We follow a strict vetting process prior to engaging any service provider or working with any partner. All of our service providers and partners must agree to strict confidentiality obligations.
For corporate transactions
We may transfer your information if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control.
When required by law
We may disclose your information if reasonably necessary:
To enforce legal rights.
We may also share information:
With your consent or at your request
We may ask for your consent to share your information with third parties. In any such case, we will make it clear why we want to share the information.
We may use and share non-personal information (meaning information that, by itself, does not identify who you are, such as device information, general demographics, general behavioural data, geolocation in deidentified form), as well as personal information in hashed, non-human readable form, under any of the above circumstances.
We may combine this information with additional non-personal information or personal information in hashed, non-human readable form collected from other sources. More details on our use of cookies and similar technologies can be found in our Cookie Policy.
We want you to be in control of your information, so we have provided you with the following tools:
Access / Update tools in the service.
Tools and account settings help you access, rectify, or delete the information you provided to us and associated with your account directly within the service.
If you have any questions on those tools and settings, please contact our customer care team for help here.
Device permissions.
Mobile platforms have permission systems for specific types of device data and notifications, such as phone book and location services, as well as push notifications.
You can change your settings on your device to either consent or oppose the collection of the corresponding information or the display of the corresponding notifications.
Deletion.
You can delete your account by using the corresponding functionality directly on the service.
We want you to be aware of your privacy rights. Here are a few key points to remember:
Reviewing your information.
Applicable privacy laws may give you the right to review the personal information we keep about you (depending on the jurisdiction, this may be called right of access, right of portability or variations of those terms).
Updating your information.
If you believe that the information we hold about you is inaccurate or that we are no longer entitled to use it and want to request its rectification, deletion or object to its processing, please contact us here.
For your protection and the protection of all of our users, we may ask you to provide proof of identity before we can answer the above requests.
Keep in mind; we may reject requests for certain reasons, including if the request is unlawful or if it may infringe on trade secrets or intellectual property or the privacy of another user. If you wish to receive information relating to another user, such as a copy of any messages you received from him or her through our service, the other user will have to contact our Privacy Officer to provide their written consent before the information is released.
Also, we may not be able to accommodate certain requests to object to the processing of personal information, notably where such requests would not allow us to provide our service to you anymore. For instance, we cannot provide our service if we do not have your date of birth.
Uninstall.
You can stop all information collection by an app by uninstalling it using the standard uninstall process for your device. If you uninstall the app from your mobile device, the unique identifier associated with your device will continue to be stored. If you re-install the application on the same mobile device, we will be able to re-associate this identifier from your previous transactions and activities.
Accountability
You have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how we process your personal information. The data protection authority you can lodge a complaint with notably may be that of your habitual residence, where you work or where we are established.
HOW WE PROTECT YOUR INFORMATION
We work hard to protect you from unauthorized access to or alteration, disclosure or destruction of your personal information. As with all technology companies, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information will always remain secure.
We regularly monitor our systems for possible vulnerabilities and attacks and regularly review our information collection, storage and processing practices to update our physical, technical and organizational security measures.
We may suspend your use of all or part of the services without notice if we suspect or detect any breach of security. If you believe that your account or information is no longer secure, please notify us immediately here.
HOW LONG WE RETAIN YOUR INFORMATION
We keep your personal information only as long as we need it for legitimate business purposes (as laid out in Section 5 and as permitted by applicable law).
In practice, we delete or anonymize your information upon deletion of your account or after two years of continuous inactivity, unless:
Keep in mind that even though our systems are designed to carry out data deletion processes according to the above guidelines, we cannot promise that all data will be deleted within a specific timeframe due to technical constraints.
Our services are restricted to users who are 18 or older. We do not permit users under the age of 18 on our platform, and we do not knowingly collect personal information from anyone under the age of 18.
If you suspect that a user is under the age of 18, please use the reporting section on the profile so we can become aware.
We’re always looking for new and innovative ways to help you build meaningful connections; this Policy may change over time. We will notify you before any material changes take effect so that you have time to review the changes.
